According to the Indian MSME (Micro, Small and Medium Enterprise) Ministry’s FY21 annual report, only 20 per cent of the MSMEs in the country are owned by women, a rise from 16.6 percent in December 2021.
Documenting achievements of women in business have a purpose that goes beyond only celebrating trailblazers who – through commitment, hard-work and business acumen – have shattered glass ceilings, risen above biases and gender stereotype. The purpose is to inspire hope and drive as well as acknowledge female resilience despite the odds stacked up against her gender in addition pre-existing challenges of entrepreneurship.
This is exactly what WE Mean Business: 20 Women Entrepreneurs, 20 Stories by Vishwajoyoti Ghosh, Shrutika Mathur, and Nishtha Vadehra sets out to achieve. An anthology of graphic narratives by and of twenty inspiring businesswomen from across India; WE Mean Business is based on extensive interviews conducted over a year. These visual retellings convey the diverse life stories and life-worlds of their protagonists as they chose to narrate them. These are stories of ambitious women defying expectations and claiming space. Here, you will meet steel traders, factory owners, potters, YouTubers, weavers and several others as their diverse trajectories unfold in non-metropolitan India.
This inspiring selection features the tales of entrepreneurs from tier II & tier III cities of Manipur, Mizoram, Sikkim, Nagaland, Tripura, Rajasthan, Uttar Pradesh, Maharashtra, and Telangana; from a range of business sectors and immensely diverse backgrounds.
Speaking about the book launch, the authors, Vishwajyoti Ghosh, Shrutika Mathur, and NishthaVadehra said, “This is a book of conversations with women entrepreneurs who let us into their worlds and journeys. In each of these stories we got distinct visual opportunities to articulate their familiar challenges in unfamiliar terrains, to realize the inspiring possibilities of making things happen on their own terms.”
The book is a joint publishing venture with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), co-published by Yoda Press and printed by Fortune Print Services. It is available in two languages, English and Hindi.
Title: WE Mean Business
Subtitle: 20 Women Entrepreneurs, 20 Stories
Authors: Vishwajoyoti Ghosh, Shrutika Mathur, and Nishtha Vadehra
Price: Indian Rupees. 499